The CPG Profitability Workshop:
Reduce Your Burn and Get to Profitability Faster —In Just 90 Minutes
Learn the exact frameworks, cost benchmarks, and trade strategies CPG founders use to extend their runway and build a healthier business.
RESERVE MY SPOT NOWFREE Virtual Workshop
Most CPG businesses run out of cash within their first 18 months — not because the product isn't working, but because the financials aren't. Join Jeff Church, the operator who built and scaled Suja Juice from zero to $100M in revenue before selling to Coca-Cola, for this FREE 90-minute virtual workshop. Jeff will walk you through the real numbers behind CPG profitability — where brands are bleeding cash, what healthy margins actually look like at your stage, and the specific levers you can pull right now to change your trajectory.
You'll walk away with real tools, real benchmarks, and a clear action plan.
April 23rd — 90 Minutes | Live on Zoom
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WHAT YOU'LL LEARN
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Session Preview
Reducing the Burn: From Cash Drain to Cash Clarity
🎯 We'll Cover
- How to calculate your true burn rate and understand exactly how long your runway is
- The most common costs that are quietly killing early-stage CPG brands — and what you should actually be paying at your stage
- What your target gross margins should look like, and how to close the gap if you're not there yet
- Cost reduction strategies that don't sacrifice brand integrity or velocity
- How to change your product mix to shift toward your most profitable SKUs
- Managing trade spend effectively — and knowing how much is appropriate at each stage of growth
- How to evaluate lifts and trade promotions to find what's actually working and stop funding what isn't
- Effective strategies to increase your top line without blowing up your burn
- How to reduce dilution over time to drive more value for yourself and your investors
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Free Tools
🎁 3 Free Tools Included — Just for Attending:
- Cash Runway Calculator — Know exactly how much time you have, and model what happens when you make changes
- Fundraise Readiness Assessment — See if you're ready to raise, or if you need to clean up the financials first
- Launch & Scale Product Line P&L Tool — Model your SKU economics to find your most profitable path forward
MEET YOUR MENTOR:
JEFF CHURCH
- Over 30 years of experience as a founder and CEO across 8 companies in CPG and beyond
- Co-founded Suja Juice in 2012, grew it to over $100 million in revenue in under 7 years, and successfully sold the company to Coca-Cola
- Built and scaled multiple brands and operational teams from the ground up — with a relentless focus on unit economics, margin discipline, and sustainable growth
- Orchestrated 5 successful exits totaling over $700 million, producing a median Angel investor return of 10x
- Led 35+ fundraising rounds, raising over $275 million in capital — and has seen firsthand what separates brands that scale from brands that stall
- Advised the founders of prominent CPG brands including Health Aid, Once Upon a Farm, Juni, Live Pure, and many others
- Co-authored the New York Times bestseller "The Suja Juice Solution" and author of the forthcoming "Raise Your Hand"
- Sought-after speaker on entrepreneurship and operational excellence, with talks at Harvard, Stanford, and leading industry events
- Honored with Bevnet's "Person of the Year" (2016), Whole Foods Supplier of the Year (2016), Inc. Magazine's "Fastest Growing Food and Beverage Brand" (2015), and E&Y's Entrepreneur of the Year Award (2015)
- Avid outdoorsman — climbed on 6 of the Seven Summits with 5 summits and completed 50+ marathons and ultra-marathons
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Frequently Asked
Questions
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Who is this for?
This workshop is designed for CPG founders, entrepreneurs, and brand leaders who are:
- Pre-launch or within their first few years of business and want to build the right financial foundation from day one
- Currently burning cash faster than expected and looking for concrete strategies to extend their runway
- Trying to understand their unit economics and get to gross margin targets that actually support growth
- Ready to stop guessing and start making data-driven decisions about costs, trade spend, and product mix
- Whether you're just getting started or you've been at it for a year or two and feel the pressure building, this workshop will give you the clarity and tools to move forward with confidence.
What’s Included?
- One 90-minute live virtual session packed with operational frameworks and real-world benchmarks
- Three downloadable tools: the Cash Runway Calculator, Fundraise Readiness Assessment, and Launch & Scale Product Line P&L Tool
Why attend?
- Stop guessing at your burn rate — know the exact number and what moves the needle
- Learn cost benchmarks that most early-stage founders never see until it's too late
- Walk away with a clear, actionable plan to reduce burn and improve margins within weeks, not months
When / where is it hosted?
- April 23rd | 90 minutes | Hosted on Zoom
- A Zoom link will be sent to your email after signing up
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WHAT OTHERS ARE SAYING
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Erick Rothchild
CEO WheyUp
"For me personally, this has been a tremendous asset to the growth and future of my brand WheyUP. As someone with the success that Jeff has had in the beverage industry, he is incredibly gracious with his time, experience and guidance. I am very fortunate to have someone of Jeff’s experience in the beverage world and quality as a human on my side!"
Hannah Minardi
Co-Founder, Standard Self Care
“The bootcamp created by Jeff was an incredible momentum shift for my business in 2024. From exposure to the most connected CPG community, to the level of detail that Jeff had in each session. He tailored everything to be intentional with each brand. We loved being involved in the network that spiraled from it as well!”
Simon Solid-Cohen
Founder, Huxley
“The CPG Accelerator has been a game changing crash course for my business. It really is an MBA in CPG. The bootcamp videos were full of relevant and detailed lessons and the dialogue during the in-person calls has been invaluable. Jeff and his team are a wealth of knowledge when it comes to finance, fundraising, brand strategy, and more.”
Carolyn Hamlet
Founder, Oku Conscious
“Being part of this bootcamp has been an absolute game-changer for my CPG brand. The program’s depth of insight into launching and scaling a brand is unparalleled, offering practical, MBA-level education that has far exceeded my expectations in terms of ROI. Jeff’s thoughtful leadership, unwavering integrity, and genuine passion for helping others succeed make him not only a brilliant mentor but also an exceptional person, whose guidance has saved me invaluable time and money.”
Austin Wiberg
Co-founder, G7 Studio
"The bootcamp that we did was amazing, with each slide it seemed as if Jeff told an entire story and without even knowing it I had acquired some amazing and company changing skills. Jeff’s extraordinary knowledge of CPG helped us develop the blueprint of success for many products in both wholesale and DTC alike. His humble and KPI based approach is much appreciated!
Abe Schwarts and Todd Strauss
Co-Founders, TIZZ
“The bootcamp program that Jeff and his partners put together was a huge help for TIZZ. My partner Todd and I are both entertainment professionals, with zero beverage or CPG experience, but going through the bootcamp was the perfect way to learn many aspects of the business and set us up for success going forward.”
