The Ultimate CPG Industry Glossary:
400+ Terms, Examples & Business Use Cases
Stay ahead in the Consumer Packaged Goods (CPG) industry with this essential glossary. Whether you're a founder, operator, or marketer, this resource will help you navigate key terminology, understand critical concepts, and apply them in your business.
Created by Jeff Church, Industry Vet and BevNET Person of The Year
With 35 years of entrepreneurial experience, Jeff has led five successful exits, raised over $275 million through 45 rounds of financing, delivered over $700 million in investor returns, advised leading early-stage CPG companies like Health-Ade and Once Upon a Farm, and built Suja Juice into a $100 million brand in under seven years with a successful exit.
