The CPG Fundraising Workshop:
Unlock Your Path
to Investment
in Just 3 Days!
Master the art of funding your brand with insider tips and proven strategies.
RESERVE MY SPOT NOWFREE 3 Day Workshop
Are you ready to elevate your CPG brand and secure the funding you need to grow? Join Jeff Church, a serial entrepreneur with 43 successful fundraising rounds under his belt, for this FREE 3-day workshop. Gain exclusive insights, practical tools, and actionable steps to confidently kickstart your fundraising journey and take scale your brand to the next level.
February 4, 5 and 6 - 9:00AM - 10:15AM PST
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WHAT YOU'LL LEARN
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DAY 1
Understanding Your Funding Needs, The Security, Your Valuation, and Your Investor Deck
Kick off the workshop by mastering how to calculate how much funding your brand needs, how to decide which legal security to use, how to set a valuation, and how to prepare an investor-ready pitch deck that grabs attention and builds investor trust. This session equips you with essential tools to lay the groundwork for successful fundraising.
🎁 Free Tools:
- Mini Model: Easily estimate raise amounts, runway, and dilution.
- Pitch Deck: A downloadable Investor Pitch Deck that’s proven to work with CPG brands.
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DAY 2
Identifying and Engaging Angel Investors and Essential Documentation
We’ll show you the financial information that your model should be providing and help you assess whether what you have is good enough. Discover how to find and engage the right angel investors, refine your outreach strategies, and build credibility with essential financial and pitch documents. Learn how to identify other funding sources like early-stage VC funds and formal angel groups to expand your out-reach.
🎁 Free Tools:
- Angel Funnel Worksheet: Map out potential investors in your network.
- Email Templates: Segmented by the types of Angels, use this to create a confident outreach.
DAY 3
Refine Your Strategy with Personalized Guidance
Join an interactive Q&A session with Jeff Church to gain tailored advice, actionable insights, and expert tips to on fundraising strategies, pitch decks, investor outreach and anything fund raising related.
🎁 Free Tools:
- Mini-Model: Easily Figure out your SRP or contribution margin.
- PDF Guide: “Lessons Learned Building Suja to $100 Million.”
MEET YOUR MENTOR:
JEFF CHURCH
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Over 30 years of experience as a founder and CEO of 8 companies across diverse sectors.
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Orchestrated 5 successful exits totaling over $700 million, resulting in a median Angel investor return of 10x.
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Co-founded Suja Juice in 2012, driving its top line to $100 million in less than 7 years.
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Advised and consulted founders of prominent early-stage CPG brands including Health Aid, Once Upon a Farm, Juni, Live Pure, and numerous others.
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Led 35+ funding rounds, raising over $275 million in capital.
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Co-authored the New York Times bestseller “The Suja Juice Solution,” and the author of soon to be released, “Raise Your Hand” - a quest for entrepreneurial success.
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Seasoned speaker on entrepreneurship and social entrepreneurship, delivering talks at prestigious academic institutions like Harvard, Stanford, and more.
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Honored with notable awards including: Bevnet’s “Person of the Year” (2016), Whole Foods Supplier of the Year (2016), Inc. Magazine’s “Fastest Growing Food and Beverage Brand” (2015), E&Y’s Entrepreneur of the Year Award (2015)
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Avid outdoorsman – Summitted 5 of the Seven Summits and successfully completed more 50 marathons and ultra-marathons.
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Frequently Asked
Questions
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Who is this for?
This workshop is designed for CPG founders, entrepreneurs, and brand leaders who are:
- Ready to secure funding and take their brand to the next level.
- Looking to refine their investor pitch and confidently present their vision.
- Seeking proven strategies to connect with the right investors and scale their business.
- Eager to learn from a seasoned entrepreneur with a track record of 43 successful fundraising rounds.
- Whether you're just starting your fundraising journey or looking to optimize your existing approach, this workshop will provide the tools, insights, and confidence to make it happen.
What’s Included?
- Three 75 min live sessions packed with expert advice and practical frameworks.
- A downloadable pitch deck template Jeff has used for himself and dozens of his clients
- Access to Q&A with Jeff to address your unique fundraising challenges.
Why attend?
- Avoid common mistakes that derail early-stage funding efforts.
- Unlock proven strategies to minimize dilution and maximize investor interest.
- Gain the confidence and knowledge to secure your first (or next) investment round.
When / where is it hosted?
- February 4, 5, and 6th from 9AM - 10:15AM PT
- A Zoom link will be send over to your email after signing up
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WHAT OTHERS ARE SAYING
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Erick Rothchild
CEO WheyUp
"For me personally, this has been a tremendous asset to the growth and future of my brand WheyUP. As someone with the success that Jeff has had in the beverage industry, he is incredibly gracious with his time, experience and guidance. I am very fortunate to have someone of Jeff’s experience in the beverage world and quality as a human on my side!"
Hannah Minardi
Co-Founder, Standard Self Care
“The bootcamp created by Jeff was an incredible momentum shift for my business in 2024. From exposure to the most connected CPG community, to the level of detail that Jeff had in each session. He tailored everything to be intentional with each brand. We loved being involved in the network that spiraled from it as well!”
Simon Solid-Cohen
Founder, Huxley
“The CPG Accelerator has been a game changing crash course for my business. It really is an MBA in CPG. The bootcamp videos were full of relevant and detailed lessons and the dialogue during the in-person calls has been invaluable. Jeff and his team are a wealth of knowledge when it comes to finance, fundraising, brand strategy, and more.”
Carolyn Hamlet
Founder, Oku Conscious
“Being part of this bootcamp has been an absolute game-changer for my CPG brand. The program’s depth of insight into launching and scaling a brand is unparalleled, offering practical, MBA-level education that has far exceeded my expectations in terms of ROI. Jeff’s thoughtful leadership, unwavering integrity, and genuine passion for helping others succeed make him not only a brilliant mentor but also an exceptional person, whose guidance has saved me invaluable time and money.”
Austin Wiberg
Co-founder, G7 Studio
"The bootcamp that we did was amazing, with each slide it seemed as if Jeff told an entire story and without even knowing it I had acquired some amazing and company changing skills. Jeff’s extraordinary knowledge of CPG helped us develop the blueprint of success for many products in both wholesale and DTC alike. His humble and KPI based approach is much appreciated!
Abe Schwarts and Todd Strauss
Co-Founders, TIZZ
“The bootcamp program that Jeff and his partners put together was a huge help for TIZZ. My partner Todd and I are both entertainment professionals, with zero beverage or CPG experience, but going through the bootcamp was the perfect way to learn many aspects of the business and set us up for success going forward.”
